Type Directors Club

The goal was to incorporate a randomly assigned letter into a poster for the TDC. Since the event was held in New York, it was only natural to take inspiration from the city. The colours directly reflect the iconic NYC taxicab colour scheme—a vibrant yellow partnered with a solid black. The obnoxiously large U occupies most of the space and creates a sense of depth through its abstraction. It carries a spirit of the modern aesthetic, like the people who live in New York. Helvetica is the sole typeface used (a nod to NYC’s classic subway system branding).