reeselee.design

Tofu Type Foundry

Branding | Typography

Launching on May 1st, 2023, Tofu Type Foundry is Winnipeg’s freshest foundry. The brand colours are inspired by Wes Anderson films and the playful spirit they radiate; the typography is similarly playful in nature, utilizing a quirky sans that is casual yet professional. Overprint and misregistration effects bring the warmth of printed imperfections into the digital world, and add a flare of grounded personality to the work.

Want to see more? Head over to tofutype.ca and take a look.

The Tofu Type Foundry logo set eight times showcasing the range of brand colours.
A messy assortment of round logo stickers.
A crowded close-up of Tofu Type Foundry pins that use a smooth script font.
Two pink printed brand toolkit zines with a large Tofu Type Foundry logo covering the font.
Dozens of colourful branded buttons covering up a Tofu Type Foundry icon.
A table showcasing a wide range of colourful Tofu Type Foundry merchandise.
The words "Play Play" arranged in a childish composition using a simple stencil font.
Green text on a yellow background with the quote "Anybody interested in grabbing a couple of burgers and hitting the cemetery?"
A vivid pink colour swatch named "Budapest Pink."
The Grand Budapest Hotel
Moonrise Kingdom
The Grand Budapest Hotel
The Darjeeling Limited
Moonrise Kingdom
The Life Aquatic with Steve Zissou

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