2021 Ascenders New York Exhibition Poster
Tags: Typography | Poster
September 28, 2021
Letterform Exploration
Each student was given a randomly selected letter to explore. I was given the beautifully symmetrical "U". The bottom right design was created by accidentally entering the wrong numbers in Illustrator's distort tool. Happy accidents are lots of fun.
Prototypes
After identifying the most interesting explorations, I moved into fast prototyping. The typesetting was still messy at this stage. The overall composition was more important.
Final Poster
The final piece. Since the event was held in New York, it was only natural to take inspiration from the city. The colours directly reflect the iconic NYC taxicab colour scheme—a vibrant yellow partnered with a solid black. The obnoxiously large letter “U” occupies most of the space and creates a sense of depth through its abstraction. It carries a spirit of the modern aesthetic, like the people who live in New York.
Typesetting Detail
Helvetica is the sole typeface used—a nod to NYC's classic subway system branding.