Tofu Type Foundry
Branding | Typography
Launching on May 1st, 2023, Tofu Type Foundry is Winnipeg’s freshest foundry. The brand colours are inspired by Wes Anderson films and the playful spirit they radiate; the typography is similarly playful in nature, utilizing a quirky sans that is casual yet professional. Overprint and misregistration effects bring the warmth of printed imperfections into the digital world, and add a flare of grounded personality to the work.
Want to see more? Head over to tofutype.ca and take a look.
![The Tofu Type Foundry logo set eight times showcasing the range of brand colours.](https://reeselee.design/wp-content/uploads/2023/04/Third-Year-Preview-For-Yang.png)
![A messy assortment of round logo stickers.](https://reeselee.design/wp-content/uploads/2023/04/tofu-Square-Stickers-1024x1024.jpg)
![A crowded close-up of Tofu Type Foundry pins that use a smooth script font.](https://reeselee.design/wp-content/uploads/2023/04/tofu-Square-Pins-1024x1024.jpg)
![Two pink printed brand toolkit zines with a large Tofu Type Foundry logo covering the font.](https://reeselee.design/wp-content/uploads/2023/04/tofu-Vertical-Brand-Toolkit-768x1024.jpg)
![Dozens of colourful branded buttons covering up a Tofu Type Foundry icon.](https://reeselee.design/wp-content/uploads/2023/04/tofu-Vertical-Buttons-2-scaled-1-768x1024.jpg)
![A table showcasing a wide range of colourful Tofu Type Foundry merchandise.](https://reeselee.design/wp-content/uploads/2023/04/tofu-Horizontal-Full-Collection-2-scaled-1.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/4a.png)
![The words "Play Play" arranged in a childish composition using a simple stencil font.](https://reeselee.design/wp-content/uploads/2023/04/play-stickers-1-1024x1024.png)
![](https://reeselee.design/wp-content/uploads/2023/04/play-stickers-2.png)
![Green text on a yellow background with the quote "Anybody interested in grabbing a couple of burgers and hitting the cemetery?"](https://reeselee.design/wp-content/uploads/2023/04/4b-1024x1024.png)
![A vivid pink colour swatch named "Budapest Pink."](https://reeselee.design/wp-content/uploads/2023/04/pink-hex-1-1024x1024.png)
![](https://reeselee.design/wp-content/uploads/2023/04/reference-Budapest-Pink.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/reference-Scout-Green.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/green-hex-1.png)
![](https://reeselee.design/wp-content/uploads/2023/04/navy-hex-1.png)
![](https://reeselee.design/wp-content/uploads/2023/04/reference-Nightfall-Navy.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/reference-Head-Bandage-White.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/white-hex-1.png)
![](https://reeselee.design/wp-content/uploads/2023/04/yellow-hex-1.png)
![](https://reeselee.design/wp-content/uploads/2023/04/reference-Moonrise-Yellow.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/reference-Zissou-Blue.jpg)
![](https://reeselee.design/wp-content/uploads/2023/04/blue-hex-1.png)